The Rainbow Scheme


Logo design and some accompanying graphics for The Rainbow Scheme – an institutional arrangement designed to offer fair food aid during times of economic hardship.

About 1.3 billion tonnes of food is wasted worldwide every year and, of this, fruit and vegetables have the highest wastage rates out of any other food group. The scheme seeks to educate private, public and third sector organisations to help address the barriers that stop perfectly edible surplus food, often with the highest nutritional value, from reaching those that would benefit the most, while also reducing substantial impacts on the environment.